I was listening to The Strategy Hour podcast when one of the ladies pointed out that you basically need a niche... not 100% of the time, but a really good portion of the time because there are just SO many blogs out there.
After hearing that, I dismissed it a little bit because I've always dodged the niche recommendation. Why? Because let's face it, I love to blog about everything I'm interested in- why do I need to limit myself? What benefit would that bring? I thought to myself- this is just a recommendation, even though I've heard it from several sources. Also, another problem- what would I focus on? How could I pick basically one topic to blog about?
These thoughts occurred to me before Abagail and Emylee brought up another point that I'm not sure I've heard before: if someone finds a great recipe on your blog, they try it out, they love it, and come back to find more great recipes- but instead they find other things that they don't care about, then they're probably not going to stick around. They also said that you might have to lose some basic "followers" to gain loyal ones- the ones who love your niche content and keep coming back.
Wow. I've never thought of it like that before. I know several successful bloggers who are lifestyle bloggers who feature all sorts of topics. As a loyal follower of theirs, I know there may be some topics I'm not as interested in as others, but I continue to follow because I love most of their content, and them as an author/person.
Another thing to consider is (which Abagail and Emylee also brought up) do you want to monetize your blog? If so, what do you want to do to make money- e-courses, physical products, services- what? When you choose it, does it align with your blog? You're obviously not going to sell a baking e-course and then only feature books you love. It doesn't align. So my thoughts are- why can't you have the best of both worlds? Am I being too greedy?
Ultimately, I'd love to see myself as being an influencer (clothing? products that I love like flower delivery, etc?), a tpt (TeachersPayTeachers) author, and a(n education) podcaster with a successful (lifestyle) blog. So, to do that, I figured I needed to narrow down with posting more teaching posts, but still being able to have my lifestyle posts as well. Would I have to make two separate blogs? Now I'm almost thinking that I need a business coach to help me with some of these decisions. I don't want to have two different blogs, I don't want to create more of a niche, but I also want to be successful, so I know I'll have to make some sacrifices... but which ones are worth it?!
Also... am I just too new of a blog to be making these crazy decisions right now? Should I wait a while until I have more of a following, then do a survey to determine what my readers want? Also, EVERYONE and their mother is talking about bloggers needing to have an email list- AH! More I need to consider.
Anyway, I hope this post doesn't come off as being complainy- these are just some of the thoughts I've had recently and I'm hoping that others have some of the same ones- maybe we can start a discussion about it... or maybe the right person will see this and may have some solutions or advice. Either way, I'm excited about this blog, and where I can go in the future.
As of right now, I think I'll continue to do things (more or less) the same, but keeping in mind what the experts are saying. Down the line, I may decide that becoming a niche makes so much more sense, or maybe I'll decide that sticking it out as a lifestyle blog would be best. Also, right now I only post 3 days a week instead of 5 or more... so maybe it makes sense (down the line) to post more times a week, keep it lifestyle, but include more teaching posts.
What are your thoughts? I'd love to hear them! Are you in a similar situation? Are you like me and love The Strategy Hour podcast?
Blog posts from 2014-2015 were transferred from my original blog on blogger, Oshiro Design, to my updated website, oshirodesigns.com